19 reasons why your web copy sucks
6 min readNov 14, 2022
Excellent copywriting is one of the biggest prerequisites for a successful website. Bad copywriting, on the other hand, is one of the biggest conversion killers.
There are hundreds of reasons why your web copy could be bad. But here are 19 that I see over and over again in my practice as a copywriter. Know them if you are not afraid of some criticism and you would like to improve your web copy for more…