19 reasons why your web copy sucks

Excellent copywriting is one of the biggest prerequisites for a successful website. Bad copywriting, on the other hand, is one of the biggest conversion killers.

Why your web copy sucks (image: Giphy)

There are hundreds of reasons why your web copy could be bad. But here are 19 that I see over and over again in my practice as a copywriter. Know them if you are not afraid of some criticism and you would like to improve your web copy for more…