I am a copywriter. And I am an author. It’s on Wikipedia, so it’s true. Recently a new work of mine was published (The Girl From Back Then, for now only as an e-book). …

Anyone who can write can be a copywriter. But how do you choose that one good copywriter you are looking for? If you follow the 6 characteristics of a good copywriter below, you are well on your way in the right direction. Are you a copywriter yourself? Then you would…

I often hear that people find it difficult to write attractive texts about boring topics like taxes, accounting, software or insurance. But you can also write interesting texts about these topics that lead to engaged customers. …

We are copywriters. Of course we are happy to answer all your questions, but if it is one of the few below you can expect a glassy (or murderous) look back. You have been warned. 1. I’ve changed some things in your text, so I’m sending it back to you…

How do you ensure great conversion numbers on your website? Well, you remove the barriers that keep the conversion low. Good copywriting plays a role here that should not be underestimated. In Consumer Behavior in Action, Professor Geoffrey Lantos describes 9 psychological barriers that cause consumers to doubt their purchase. …

On the first pages in Google, the copywriters tumble over each other. Advertisements and posts on Google, LinkedIn, Facebook. Countless freelancer marketplaces. Is the market for copywriters and copywriters oversaturated? No, I do not think so. In fact, I think there is more than enough work for everyone. In my…

On my copy blog, I regularly write about what it is like to be a freelancer — and specifically a freelance copywriter. I have noticed that many people find it fun or interesting to read about it. In the past, for example, I wrote a blog with a…