Aren’t there too many copywriters?
On the first pages in Google, the copywriters tumble over each other. Advertisements and posts on Google, LinkedIn, Facebook. Countless freelancer marketplaces. Is the market for copywriters and copywriters oversaturated?
No, I do not think so. In fact, I think there is more than enough work for everyone.
In my opinion, these are the main reasons why there are never enough copywriters:
1. Demand still exceeds supply
The Internet has created a huge and ongoing demand for copywriting. Almost every company has at least one website, often other media as well.
For all those media there has to be copy. Professional copy. That single website alone actually requires ongoing maintenance, if you want to do it right.
Many companies have known this already for a long time. And if not, they will find out in years to come. There are so many small companies that have never worked with a copywriter before.
Moreover, hundreds of new companies and websites are added every day. This continuously creates a huge demand for copy. Words that copywriters have to write, because writing copy themselves is too difficult for many business owners.
2. Customers are looking for copywriters at different levels
There are cheap, average and expensive providers for almost every market.
Copywriters with years of experience are the expensive providers. But not every client needs a high-end copywriter. Sometimes a junior copywriter can get the job done just fine.
There is a demand in the market for novice, advanced and very experienced copywriters. There is also a piece of the pie for you.
Pro Tip: Beware of low-paid copywriter platforms. This is the proverbial race to the bottom, where you only compete on price. You can use it temporarily to gain experience and to fill gaps in your schedule, but always look for better copy jobs.
3. There are a lot of bad copywriters
Unfortunately, it is true. At the same time, that’s good news for good copywriters. And even for the mediocre copywriters.
There are always companies that are looking for a copywriter who does a better job than their current copywriter.
There are companies that initially find me too expensive, but come back later because they are looking for better quality for their copy.
4. You can choose a specialty
There are many different copywriters. One specializes in concept development, the other in content writing, the third in journalistic articles, the fourth in sales copy and a fifth prefers to write as little as possible. And that’s only five of them.
The profession offers you the opportunity to distinguish yourself. In a certain direction. With specialist copy. You can offer something that others don’t.
5. You can target specific industries
Do you have experience in a technical sector? A background in healthcare? Do you know everything about beauty and fashion? Then make good use of it!
A copywriter who focuses on a few specific industries is quickly seen as the specialist. You get more customers in the branches that appeal to you and you can ask a higher rate.
See it as a strength that you cannot serve all customers. The real secret to copywriting success is becoming the authority in your niche.
6. You distinguish yourself with your own style
Copywriters and content writers sometimes claim that they can write in any tone of voice. But there is always a tone of voice that you feel most comfortable with as a writer.
Develop and perfect that style. Not only will you get the customers that suit you best, you will also enjoy your work the most.
For example, I often receive requests from customers who say that the style of my work on my website appeals to them. That’s beautiful isn’t it?
7. Even in a saturated market there is plenty of room
What if the market for copywriters were saturated, which I don’t think it is. But what if. Then it is still possible to enter.
The principle of a saturated market simply lets you know that:
- There is a lot of demand
- That it is well paid for what is requested
- And that this attracts many suppliers
It starts with believing in yourself and what you have to offer. Don’t be put off by the fact that thousands of others are already offering something similar. This applies to most companies.
In short, in a gigantic and ever-growing market such as providing copy and content for companies, the demand for good work never dries up.