Writing More Persuasive Copy in 9 Smart Steps

Writing an offer they can’t refuse (source: Giphy)

When you write copy, in many cases you have something to sell. That is the essence of copywriting. Even if your readers don’t buy anything from you, they still pay you with their time. And since time is their (and your!) most precious asset, you better make sure what you write is compelling.

Here are 9 smart steps for writing better persuasive copy.