Didn’t we all read Roald Dahl’s books with amazement as children? He was one of the best and now I know why. Roald Dahl mastered all the skills of a great copywriter. These are 8 amazing lessons you can learn from the master himself. 1. He speaks the language of his audience Lesson 1 at copywriting schools: write…

Excellent copywriting is one of the biggest prerequisites for a successful website. Bad copywriting, on the other hand, is one of the biggest conversion killers. There are hundreds of reasons why your web copy could be bad. But here are 19 that I see over and over again in my…

I wrote and published 3 books so far. I just want to take this opportunity to tell you what the experience of writing this has brought me. Earlier I published a few blogs (also here on Medium) about my work as a writer. Writing a novel (or a thriller, in…

When you write copy, in many cases you have something to sell. That is the essence of copywriting. Even if your readers don’t buy anything from you, they still pay you with their time. And since time is their (and your!) …

I am a copywriter. And I am an author. It’s on Wikipedia, so it’s true. Recently a new work of mine was published (The Girl From Back Then, for now only as an e-book). …

Fans immediately recognize the title as one of the best-known quotes from Pulp Fiction. It came from the mouth of Marsellus Wallace (Ving Rhames) who wanted to persuade boxer Butch (Bruce Willis) to give up in the 5th round of his next match. “In the fifth, your ass goes down”. …

Anyone who can write can be a copywriter. But how do you choose that one good copywriter you are looking for? If you follow the 6 characteristics of a good copywriter below, you are well on your way in the right direction. Are you a copywriter yourself? Then you would…

I often hear that people find it difficult to write attractive texts about boring topics like taxes, accounting, software or insurance. But you can also write interesting texts about these topics that lead to engaged customers. …

We are copywriters. Of course we are happy to answer all your questions, but if it is one of the few below you can expect a glassy (or murderous) look back. You have been warned. 1. I’ve changed some things in your text, so I’m sending it back to you…